Google Ads Management Adelaide

The experts at our Google Ads Agency can have a well-structured campaign and Google Ads live within a matter of hours but before we do that, it is recommended to take the time to analyse both your target market and competitors so that we can ensure the campaign gets off to the strongest possible start. Traditionally our clients run on two unique schedules: the 15th of a calendar month and the 1st of a calendar month. We'll try and work to your tempo and if you need to go live ASAP we'll fit you on either side of these the best way we can.

Depending on your industry, you could have your first lead in from one of our Google Ads campaigns within the first few minutes of going live. This will largely be down to the various intent-based natures of each unique service-based industry. For example, what we call a "high-intent" service-based industry (e.g. locksmiths, plumbers, pest control, scrap car dealers etc.) will get leads significantly quicker than a "lower-intent" service-based industry (buyers agents, consultants, some financial industries, etc.) Genuinely, higher-ticket service-based industries will be slower on the uptake, but they can often be much more profitable long term than some of the high volume low ticket industries.

It's a safe benchmark to say you should get your first lead within 3-7 business days, although this isn't a guarantee, nor should it be a hard and fast rule. We've had some incredibly long-term clients work with us who have taken over 30 business days to get their first lead. Does this mean something is wrong? Not necessarily, it can sometimes be a combination of market conditions, budget restraints, and overall campaign testing that's required to get your business lead generation optimised. We recommend a minimum term of 90 days to allow for the full optimization of your Google Ads campaigns, and for our strategy to take full effect.

When it comes to Google Ads campaigns in Adelaide, there are two factors you should budget for when working with a digital marketing agency like us. First, there will be your allotted campaign budget which, at our agency - is paid directly to Google Australia Pty Ltd. Some agencies will charge your "media" spend directly to them which can be a dangerous practice as you're not necessarily sure how much of that budget is going into the ads and how much is taken as a "bonus" by that agency. At CLIQ Marketing Content we traditionally work with clients who have a minimum campaign budget of $1000-$1500 + GST per month to pay directly to Google Ads. Given how competitive PPC ads campaigns are, you'll be better served the more budget you can commit as too often we have seen people trying to spend small amounts on Google Ads to have a presence, but you're oftentimes better served not spending money at all.

The second factor you should budget for when looking to undertake Google search campaigns in Adelaide with an agency like us is agency fees. Most agencies will charge set up or establishment fees, which can include a variety of things ranging from Google account set up, campaign creation, landing pages, software integration, and time spent onboarding clients. You will then pay an ongoing set of retainer fees or monthly management fees. Again, these can vary dramatically based on the agency and its experience, team makeup, and overall objectives. Buyer beware, if you opt for an agency that is on the lower end of management fees, you're likely working with someone who either doesn't have the experience to charge a competitive rate, or you're working with an agency that outsources their campaign work overseas. At CLIQ Marketing Content we pride ourselves on being an affordably priced agency in Adelaide that has an all-Australian team. We are well placed in the market to be competitively priced but provide exceptional value, backed by our track record of results, positive client reviews and director-led model. Get in touch with us through this page if you would like to speak with one of our Google Ads specialists in Adelaide.