Have you ever questioned whether Facebook marketing is for you?
If you want to put in some money and get twice as much out, it most definitely is.
Facebook advertising is a relatively simple and cost effective way of achieving whatever goals your company may have.
Starting from brand awareness, to increasing reach to deepening brand engagement, the plethora of options available on the platform can achieve them all.
No matter what your aim is, Facebook advertising can accurately and exclusively reach your highly-targeted audience, which otherwise can be difficult to do.
The era of social media advertising has helped with this, allowing for bigger and better connections with audiences on an entirely different level to traditional forms of marketing.
So how can your company make the most of Facebook ads? Read on to find out.
What types of ads are out there?
To start off with, it’s important to have an understanding of what options are available to see which might be most effective for your specific content.
Photo ads are a basic and easy starting point.
They appeal to the visual senses that usually connect the strongest with viewers, and they don’t have to be boring either.
By creatively innovating quirky and fun ads, imagery is a really effective way to grab a reader’s attention.
On top of this, photo ads can tell a story by taking advantage of the written text.
You could for example have a photo of your product combined with text to tell the main story – you then drive people to engage with the text which in the long run is more beneficial for emotional engagement.
Another valid option is video ads, where you can play a little bit more with the style, message and content.
Being a longer format, you can obviously fit more information while remaining aesthetic, visual and additionally including auditory subject matter.
The key to really good success in video ads is to give something away for free in the ad itself.
There are countless examples of where this is done and as a result, the ad is shared as an entirely separate piece of content.
Think about that! An ad becoming a piece of content – you know you’ve done a good job if that’s the case!
Carousel ads are another option, promoting several sliding images in a fashion that literally stays true to its name.
It is useful in a number of areas, by attracting attention with moving imagery and the ability to showcase several items.
Finally, lead ads –restricted to the mobile platform – are perfect for directing the audience into some mode of contact, whether it be signing up to a subscription or allowing for an easy method of communication.
With many more to choose from, it is worth looking into these each benefit your individual needs. Further Facebook advertising examples can be found here.
Your objective... it counts!
It is vital to have a clear objective in any marketing campaign, but in particular when it comes to Facebook ads.
The range of available options both in the format of the ad and the settings surrounding it, means having a clear goal will make a major difference in its impact.
It is easy to get lost in a sea of online advertising, let alone generic posts on the Facebook platform.
If you want to get any value out of your ad, a distinctive identity is important.
It will help differentiate your company, brand and service or product from millions of others competing in a similar market space.
Value may not be entirely measured by revenue, but increased exposure or brand engagement can be equally beneficial.
Some objectives include the following:
- Brand awareness
- Lead generation
- Store/page visits
- Catalogue sales
- Messages/ direct contact
- Engagement
- Reach
By putting in the hard yards with a strong aim, a platform that is mainly made to display will be transformed into a major selling point.
Tiffany & Co.’s luxury brand is a good example of this, as they have used several different forms of ads to connect with consumers and had a clear communicative message while doing so.
Combine your knowledge and get experimental
At this point you might be feeling a bit overwhelmed at the amount of advice coming your way, but not to worry.
All you have to do is choose the elements that apply to you and tailor them to your customer experience.
Every company is unique, with their own trademarks and goals. It is important to keep this in mind when constructing this form of marketing.
What might work best for you is a combination of these items, or a singular focus on one of them.
Either way, you are bound for success. Facebook advertisements generally pay off big, with a small investment you can make a huge impact and increase growth.
If you would like more advice on how to best to do this, get in contact with CLIQ Google Ads agency as soon as possible!
