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Having different web pages for different services is an incredibly important tool for service-based businesses. Different web pages can direct the user where they need to be, while offering valuable and concise information on what they want to find. For someone using your website, it’s like going to a book and immediately finding what they want in the index.
However, landing pages for different services aren’t just crucial for navigation. They can also help you optimise your Google Ads campaigns. By having a stand-alone landing page for each service you offer, you can customise your Google Ads to direct potential customers directly to that page, giving them all the information they need about that service in one convenient location. You can also use a landing page to appeal to a broader selection of long-tail search queries.
In this article, we’ll take a look at the viability of landing pages for services, give you some tips on how to create the best possible landing page, and offer some next steps you should be considering as the owner of a service-based business. If you’re ready to take the next step as a business owner, then get in touch with CLIQ Marketing Content. Our team can help you create new opportunities for your business using digital marketing.
What is a landing page?
A landing page is a standalone web page that users land on after clicking an advertisement or search engine result. It’s designed to provide relevant information about a particular service and encourage visitors to take action, such as signing up for a free trial or making a purchase.
Think of when you search for a product or service. As a user, you expect to find what you’re looking for quickly and easily. A well-crafted landing page can help your service-based business do just that. It serves as a one-stop shop for potential customers to learn about the value of your offering, and it provides them with an easy way to take action.
By creating custom landing pages with optimised content, you can increase the effectiveness of your Google Ads campaign. Landing pages are designed to be more targeted than standard websites, which can help you drive better results from your Google Ads campaigns by giving visitors the information they need in an easy-to-digest format and eliminating any unnecessary distractions.
Without a landing page, your user might just be directed to a content-sparse home page, which offers very little in the way of persuasion.
How can landing pages help service-based businesses?
Landing pages are especially effective for service-based businesses. This is because services are generally more complex in their application than products, and need considerably more persuasive content. A landing page allows you to provide focus and clarity over what you offer, while helping you stand out from local and digital competitors, depending on what you do.
In addition to providing focus and clarity, custom landing pages can also boost conversion rates by:
- Improving user experience by removing distractions
- Offering better information and value propositions
- Making it easier to take action with call-to-action buttons, links and forms
- Utilising persuasive design elements such as visuals, videos, testimonials and more
- Why is building a stand-alone landing important for my business?
Building a stand-alone landing page for your Google Ads campaigns can help you in a variety of ways:
- You can capture more leads from the traffic it generates.
- You can increase your conversion rate and in turn, sales.
- You can increase customer awareness of your brand by ranking more effectively.
Most importantly, you can direct users straight to the information they need, without anything in the way that could stop them from taking action. This gives visitors a much smoother journey and encourages them to engage your services.
How can I create the best possible landing page for my business?
Creating a stand-alone landing page is all about optimising the user experience. It should be simple and straightforward, with no distractions or barriers. You’ll want to ensure that your design is visually appealing and create clear call-to-action buttons that direct users to the desired action, such as signing up for your services or downloading a booklet.
When designing your landing page, there are a few key elements to consider that will help drive conversion rates:
- Focusing on the benefits of your service and how it solves user’s problems
- Writing persuasive copy that speaks directly to the target audience
- Making sure the page loads quickly and is free of any errors
- Including visual elements such as images, videos, or graphics to emphasise the message
- Ensuring the user journey is simple and intuitive with no distractions.
A well-designed stand-alone landing page that has been created specifically for Google Ads can help you show users exactly what you can offer them, and drive better conversion rates. By using a focused approach and considering the above-mentioned elements, you can craft an effective landing page that will take your Google Ads campaigns to the next level.
How do I create a personalised, effective landing page for my business services?
Creating a personalised, effective landing page for your business services is not as complex as it may appear. Start by understanding why users have clicked on your ad in the first place – what do they hope to get out of using your service? Once you’ve got an idea of their needs and expectations, craft a landing page that meets those requirements.
To ensure maximum conversion rates, you need to conduct some thorough user research to answer questions like:
- What content does my target user respond to?
- What information is my current website lacking?
- What are my industry benchmarks for conversion?
- Do I have enough imagery to show my business in its best light?
- What do other customers say about what I do well?
Answers to these questions will yield a veritable bounty of information that you can use to get started on your next landing page project, including:
- Concise, relevant headlines that grab the reader’s attention.
- Clear descriptions and explanations of what services you offer and how they provide value.
- CTA (call-to-action) buttons that are easy to spot and clearly explain the action you want them to take.
- High-quality visuals that help illustrate your service offering.
- Testimonials from happy customers, if available.
Going it alone can be hard. Undertaking research, designing, writing, and building all take time. Maybe more than you have to give as a business owner.
What should I do next?
The first thing to do is to engage a digital marketing agency like CLIQ Marketing. Our team has years of experience developing landing pages for service-based businesses like yours. And we get results. All of our landing page solutions are backed by data, through extensive user behaviour research and content strategy. From here, we work with a talented team of designers and creatives to bring our research to life for your brand.
Creating a stand-alone landing page for your service-based business is essential for successful Google Ads campaigns. It doesn’t have to be complicated; keeping it simple and focusing on the user journey is key. Take the time to craft an effective landing page with a clear message, concise copy, relevant visuals, and intuitive navigation—and you will likely see improved results from your campaigns!