Digital marketing is one of the most efficient and effective ways to connect with your target audience and promote your brand or product. But what is digital marketing, exactly? And who should be responsible for its success?
In this article, we’ll answer those questions and more, so you can develop a strong digital marketing strategy that will help you achieve your business goals. We’ll do this by applying the classic journalism and factfinding technique of discussing the Who, What, Why, & How of Digital Marketing.
CLIQ Marketing Content is here to share our experience and knowledge in digital marketing. We manage millions of dollars in marketing spend for our clients each month, and we know what it takes to get results. If you’re looking for your own success, contact us to get started.
The Who
The most important thing to remember about digital marketing is that it’s all about the customer. Your digital marketing efforts should be focused on providing value to your target audience and meeting their needs. If you can do this, you’ll be well on your way to achieving your business goals.
Organisations use digital marketing to connect with their target audiences in a more personal and engaging way than traditional marketing methods. When done correctly, digital marketing can result in increased brand awareness, higher levels of customer engagement, and even lead to increased sales.
The What
Digital marketing is the process of using digital channels to promote or market a product or service. These channels include search engines, social media, websites, email, and mobile apps.
The specific mix of what you’ll need for success very much depends on your business, your audience, and your market. There’s no one-size-fits-all approach to what works in digital marketing. You need a bespoke solution that delivers results for a lower marketing spend. That’s the sweet spot.
The Why
Having a digital marketing strategy is important for any business in order to ensure that their marketing efforts are effective and efficient. A digital marketing strategy allows businesses to plan and execute their marketing activities in a way that will maximise their reach and visibility online, and ultimately help them to achieve their desired results.
A digital marketing strategy can meet almost any business need, depending on how it is executed. It can:
- Increase traffic, leads, and sales online
- Improve foot traffic in store
- Grow your brand and audience
- Find new staff and talent
What all of these objectives have in common is their capacity for growth. Improvements in all of these facets can help your business grow exponentially if done correctly. All you need to get started is a set of aspiration goals.
The How
Digital marketing is most effective when it is integrated into a well-rounded marketing strategy that takes into account the various touch points that customers use to interact with your brand.
However, it’s important to note that a single digital marketing discipline like SEO should not be the only element of your marketing strategy. It should be just one part of a multi-channel approach that drives the best results and lowers overall marketing spend all at once.
Getting started
If you’re struggling to know where to start with digital marketing, you don’t need to worry. The realm of digital marketing is brand new ground for hundreds of businesses just like yours. It also doesn’t matter if you’ve been undertaking digital marketing for a while – you can always stand to improve.
At CLIQ Marketing Content, we start by helping businesses figure out a set of aspirational business goals. From there, we’ll reverse engineer a digital marketing solution that works for your budget. We’ll harness the best channels to deliver you a strong ROI than your previous marketing efforts. Along the way, we’ll share our results and knowledge, so you feel confident that you’ve made the right decision.
