A Beginner’s Guide to SEO in 2023
When you’re just starting out in the world of SEO or search engine optimisation, the alphabet soup of terms and costs and research can seem overwhelming. Where do you even begin? Let our beginner’s guide to SEO in 2023 help you better understand what SEO is, how it works and how you can get started […]
How to Analyse Google Ads Data
Whether you’ve already started your first marketing campaign or you’re still learning SEO, you’ll quickly learn that with Google Ads, data is king. There’s a lot of information coming in, and although Google does try to present it in a clear and coherent way, for the uninitiated, it can seem overwhelming. In this article, we’ll […]
How Exactly Does Google Ads Work?
Google Ads, previously known as Google AdWords, works through a pay-per-click structure. You, the marketer, choose a specific keyword or phrase and bid alongside other competitors who are also targeting that word or phrase. These “bids” tell Google that this is the maximum amount you’re willing to spend on an ad. In some cases, the […]
A Guide to the Costs Involved with Google Ads
When it comes to marketing your business through online advertising, Google Ads is a cost-effective and easy way to start seeing results quickly. The problem is, there’s a LOT to learn about Google Ads. With so many different formats (each of which has their pros and cons) and different metrics, it’s no surprise that many […]
Is Google Ads the Best Marketing Channel for Lead Generation?
It’s by far the biggest need of any business large or small: more customers. No matter how great your service or your sales process, relying on your existing customers alone isn’t enough to sustain your business. That’s where lead generation comes in. Lead generation involves creating an enticing offer to excite and pique the interest […]
Why Can’t I See My Google Ad When I Search For It?
Understandably, as a business owner you want to be sure your Google ad is showing when you search for your chosen keywords. But what happens when it doesn’t? It happens more often than you might think. After you’ve poured all of your knowledge, time and money into setting up the perfect marketing strategy through Google, […]
Everything You Need to Know About Google Ads Quality Scores
In understanding all the nuances that make up paid search, you’ll come across what is seemingly the linchpin of them all: the Quality Score. Your Quality Score influences nearly every part of your paid ads, from how often the ad is shown to how much you pay for it. But what exactly is the Quality […]
Why Building A Stand-alone Landing Page Will Drive Better Conversion Rates For Service-based Businesses In Google Ads
Table of Contents Having different web pages for different services is an incredibly important tool for service-based businesses. Different web pages can direct the user where they need to be, while offering valuable and concise information on what they want to find. For someone using your website, it’s like going to a book and immediately […]
5 Tips On Making An Enticing Offer Or Promotion For Your Google Ads
Table of Contents Google Ads are one of the best ways for service-based businesses to spread their message and their brand. But, to find true success in Google Ads, you need to create ads that resonate. Using promotions, copy, and design, you can create ad campaigns that resonate with your audience. Targeting that audience is […]
The Who, What, Why, & How Of Digital Marketing
Digital marketing is one of the most efficient and effective ways to connect with your target audience and promote your brand or product. But what is digital marketing, exactly? And who should be responsible for its success? In this article, we’ll answer those questions and more, so you can develop a strong digital marketing strategy […]