The Who, What, Why, & How Of Digital Marketing
Digital marketing is one of the most efficient and effective ways to connect with your target audience and promote your brand or product. But what is digital marketing, exactly? And who should be responsible for its success? In this article, we’ll answer those questions and more, so you can develop a strong digital marketing strategy […]
Why It’s Important To Hire A Local Seo Agency If You’re A Local Business
As a local business, it’s important to hire a local SEO agency to help you rank higher in search engine results pages (SERPs). A local SEO agency can help you optimise your website for local search terms and improve your visibility in the local search results. Additionally, a local SEO agency can help you create […]
Top 5 Common Misconceptions About SEO
To the outward observer, SEO can seem like a bit of a dark art. This is largely because Google won’t release exactly what goes into their algorithm. As a theory, success in SEO relies on a multi-discipline approach that is as as much about research as it is about testing and tweaking. A good way […]
How big brands hypnotise us through the use of colour-based marketing
I can sing a rainbow, sing a rainbow, I can sing a rainbow too. If you’re a child of the nineties (or a parent to one), this song is no doubt ingrained in your childhood memories. But as a child, I never would have imagined that the colours of the rainbow would be so integral […]
Cognitive Fluency: Why ‘simple advertisements’ are more effective
The way we all view and process information is no secret. We avoid the complex, and more often than not go straight for the simple option. It is just as important to understand the tastes of your audience, but also how they think and process information. That is a key process surrounding cognitive fluency: not […]
The sleeping giant of business sales – wake him up!
The sleeping giant is the cold call. It strikes fears into any person, but many of the world’s biggest businesses swear by them. But why? 92% of all customer interactions happen over the phone but the ‘cold call’ is still considered out-dated. The negativity towards cold calling is perhaps because it is done so wrong […]
Your ticket to paradise: how to build a perfect sales funnel
If you passed primary school than you should know how a funnel works. You pour contents from the top through the funnel out the small bottom. When thinking of a sales funnel, think how it metaphorically works like a real funnel. This time the content going through this funnel isn’t oil for your car or […]
Creating a content funnel: how to turn website traffic into paying customers
Turning that long time audience member of your content marketing into a paying customer is a competitive process. To ensure your content not only attracts, but maintains a steady flow of traffic to your blog/website, a strategy must be set in place. A content funnel is a sure-fire way of converting those who just want […]
Facebook ads hack: how to put $1 in and get $2, $3 and $4 back!
Have you ever questioned whether Facebook marketing is for you? If you want to put in some money and get twice as much out, it most definitely is. Facebook advertising is a relatively simple and cost effective way of achieving whatever goals your company may have. Starting from brand awareness, to increasing reach to deepening […]
Social media advertising: all it’s cracked up to be AND more!
Chances are that if you use social media you will have been targeted by business advertising. If you were to scroll through your feed on any social media application you will notice adds in all kinds of places: in posts, videos and other add-ons, at any time of day. If you are new to this […]